Entry 3

                                                                

                   Disney’s computer animated musical fantasy film, Frozen become an instant sensation right off the bat, after its release in November of 2013. Since then, it has grossed about 1.2 billion dollars, giving Frozen the title of being the fifth highest grossing film in box office history. As well as the highest grossing animated film of all time. Frozen also received two Academy Awards and one Golden Globe. Clearly Frozen was a success. Along with this extremely high revenue and popularity, the children’s movie has a very large fan base. Although Frozen’s target audience and target market is kids, it also has become a hit for adults and older kids as well. This wide range of fans not only loved the story line but also have become obsessed with the soundtracks in the movie. Fans have developed a major passion for Frozen. So many Frozen lovers have used their creativity and interpreted the movie in their own way and made fan creations. These creations have allowed these Frozen fans to then became a multiplier. They used the movie Frozen as a starting point, and then from there used their intelligence and imagination to build something of their own and original. 

                  One example where fans have utilized Frozen and created their own interpretation of it is through YouTube. On YouTube there are hundreds of videos that relate to the topic of Frozen. Ranging from covers of Frozen songs, comedy based shows, song lyric videos, tutorials, etc. One example of a Frozen multiplier on YouTube is entitled Do You Want To Build a Snowman? – Frozen Cover Little Anna In Real Life. This is a short video created by young girl, is a music video / cover of one of Frozen’s most popular songs, Do You Want to Build a Snowman?  Along with recording the song herself, she also acted out the scene of the movie, creating a YouTube video. This young girl tried to recreate the animated fiction movie to make it her own and to make it seem like it happened in real life. https://www.youtube.com/watch?v=0PGrtdcvlVE&list=PLKN6MI77EigU35PuRef-MXyIBov26wdT6

                

                  Another example where fans have shown their love for this animated musical, is through a Facebook Public Group Page. This Facebook group is entitled ***Frozen Super Fans*** which is a page created by a “super fan” to have an interactive media site to post a variety of Frozen related things communicate with other Frozen super fans. This public page has more than 7,000 members that have joined. These members post things from Frozen quotes, gifs, pictures, memes, videos, links to other Frozen related things, Frozen events, Frozen related status’ etc. Once fans have posted something to the group, others can interact. They can comment, like, or share these posts. The creator of this Frozen Super Fan Facebook Public Group would be considered a multiplier, because he/she took their love for Frozen to the next level by adding it to media platform in their own way. They wanted to make it into something bigger, and to share it with other people who have the same interest in Frozen as they do. 

https://www.facebook.com/groups/612162115595698/

                       

These fans are not just consumers; they are multipliers. They are consumers that have taken their passion for animated musical film Frozen to the next level. They were engaged in a topic, and they put their thoughts into action.

Entry 2

      

               

              Disney’s movie Frozen has a lot of elements of media convergence. This film is a great example of transmedia storytelling, due to its wide array of media and brands. Frozen was originally introduced as a film, which was then expanded to many other mediums, ranging from apps, to toys, to CD’s, to books, and even to a musical stage and ice skating show. All of these elements of franchise are self contained for the most part. One of Frozen’s bigger related medias that Disney came out with was creating a sequel. The first sequel entitled Frozen Fever, premiered on March 13, 2015. Along with this, Disney is also in the process of creating an additional sequel, entitled Frozen 2, that will be release in 2019. Along with the original movie Frozen, Frozen Fever is a computer animated musical fantasy film, although Frozen Fever is considered a short film unlike the original Frozen which is a feature length film.

During this eight-minute sequel, Queen Elsa is celebrating her birthday. Princess Ana and her friends decide to throw her a surprise birthday party. While everyone is setting up for the party, Elsa gets led on to a party treasure hunt, during this activity, Elsa suddenly catches a cold and can’t stop sneezing. Every time Elsa sneezes, the action of this produces a little live snowman. Suddenly, all of these little creatures begin to get into mischief and make a mess of the perfectly decorated surprise party. Meanwhile, Elsa is getting more sick, she feels as if she has ruined Ana’s birthday. Ana tells her not to worry to go rest in bed. Kristoff, Sven, Olaf and the many little snowmen venture up to Elsa’s Ice Castle to surprise her with a birthday cake and a song. In attempt to blow out her birthday candle, Elsa sneezes a giant snowball that hits Prince Hans who is overseas. Then soon after, Ana takes Elsa to get into bed. Elsa begins to thank her for not only a great birthday but for also taking care of her.

                                               

            According to the textbook, Media Convergence by Meikle and Young, William Gibson says that “multimedia is where we have always been going.” We have gone there with Frozen and Frozen Fever. These videos are examples of multimedia platforms, because there is convergence of different elements. Within multimedia platforms, modularity is key when dealing with textual convergence. Each multimedia text remains individual, as well as adopting other different media elements. These elements include elements like, picture, actions, sounds, shapes, which then come together to form a larger collection, but still maintaining their individual characteristics. Both Frozen and Frozen Fever combine text, image, video, audio and animation coming together to create a children’s animated musical film. For example, still pictures were created into animation, then sounds and music were added, so then the digitized media types were then able to come together to make these two Disney films.

           

Link to Frozen Fever Trailer - https://www.youtube.com/watch?v=bQRLVxZHKPs