Disney’s computer animated musical fantasy film, Frozen become an instant sensation right off the bat, after its release in November of 2013. Since then, it has grossed about 1.2 billion dollars, giving Frozen the title of being the fifth highest grossing film in box office history. As well as the highest grossing animated film of all time. Frozen also received two Academy Awards and one Golden Globe. Clearly Frozen was a success. Along with this extremely high revenue and popularity, the children’s movie has a very large fan base. Although Frozen’s target audience and target market is kids, it also has become a hit for adults and older kids as well. This wide range of fans not only loved the story line but also have become obsessed with the soundtracks in the movie. Fans have developed a major passion for Frozen. So many Frozen lovers have used their creativity and interpreted the movie in their own way and made fan creations. These creations have allowed these Frozen fans to then became a multiplier. They used the movie Frozen as a starting point, and then from there used their intelligence and imagination to build something of their own and original.
One example where fans have utilized Frozen and created their own interpretation of it is through YouTube. On YouTube there are hundreds of videos that relate to the topic of Frozen. Ranging from covers of Frozen songs, comedy based shows, song lyric videos, tutorials, etc. One example of a Frozen multiplier on YouTube is entitled Do You Want To Build a Snowman? – Frozen Cover Little Anna In Real Life. This is a short video created by young girl, is a music video / cover of one of Frozen’s most popular songs, Do You Want to Build a Snowman? Along with recording the song herself, she also acted out the scene of the movie, creating a YouTube video. This young girl tried to recreate the animated fiction movie to make it her own and to make it seem like it happened in real life. https://www.youtube.com/watch?v=0PGrtdcvlVE&list=PLKN6MI77EigU35PuRef-MXyIBov26wdT6
Another example where fans have shown their love for this animated musical, is through a Facebook Public Group Page. This Facebook group is entitled ***Frozen Super Fans*** which is a page created by a “super fan” to have an interactive media site to post a variety of Frozen related things communicate with other Frozen super fans. This public page has more than 7,000 members that have joined. These members post things from Frozen quotes, gifs, pictures, memes, videos, links to other Frozen related things, Frozen events, Frozen related status’ etc. Once fans have posted something to the group, others can interact. They can comment, like, or share these posts. The creator of this Frozen Super Fan Facebook Public Group would be considered a multiplier, because he/she took their love for Frozen to the next level by adding it to media platform in their own way. They wanted to make it into something bigger, and to share it with other people who have the same interest in Frozen as they do.
These fans are not just consumers;
they are multipliers. They are consumers that have taken their passion for
animated musical film Frozen to the
next level. They were engaged in a topic, and they put their thoughts into
action.
Ah! I have heard so many good reviews about this movie. It is one of my favorite when it comes to animation and Disney movie. I watched it with my kids. I do spend a lot of time with them watching shows by Andy Yeatman on Netflix too. It is fun.
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