Entry 2

      

               

              Disney’s movie Frozen has a lot of elements of media convergence. This film is a great example of transmedia storytelling, due to its wide array of media and brands. Frozen was originally introduced as a film, which was then expanded to many other mediums, ranging from apps, to toys, to CD’s, to books, and even to a musical stage and ice skating show. All of these elements of franchise are self contained for the most part. One of Frozen’s bigger related medias that Disney came out with was creating a sequel. The first sequel entitled Frozen Fever, premiered on March 13, 2015. Along with this, Disney is also in the process of creating an additional sequel, entitled Frozen 2, that will be release in 2019. Along with the original movie Frozen, Frozen Fever is a computer animated musical fantasy film, although Frozen Fever is considered a short film unlike the original Frozen which is a feature length film.

During this eight-minute sequel, Queen Elsa is celebrating her birthday. Princess Ana and her friends decide to throw her a surprise birthday party. While everyone is setting up for the party, Elsa gets led on to a party treasure hunt, during this activity, Elsa suddenly catches a cold and can’t stop sneezing. Every time Elsa sneezes, the action of this produces a little live snowman. Suddenly, all of these little creatures begin to get into mischief and make a mess of the perfectly decorated surprise party. Meanwhile, Elsa is getting more sick, she feels as if she has ruined Ana’s birthday. Ana tells her not to worry to go rest in bed. Kristoff, Sven, Olaf and the many little snowmen venture up to Elsa’s Ice Castle to surprise her with a birthday cake and a song. In attempt to blow out her birthday candle, Elsa sneezes a giant snowball that hits Prince Hans who is overseas. Then soon after, Ana takes Elsa to get into bed. Elsa begins to thank her for not only a great birthday but for also taking care of her.

                                               

            According to the textbook, Media Convergence by Meikle and Young, William Gibson says that “multimedia is where we have always been going.” We have gone there with Frozen and Frozen Fever. These videos are examples of multimedia platforms, because there is convergence of different elements. Within multimedia platforms, modularity is key when dealing with textual convergence. Each multimedia text remains individual, as well as adopting other different media elements. These elements include elements like, picture, actions, sounds, shapes, which then come together to form a larger collection, but still maintaining their individual characteristics. Both Frozen and Frozen Fever combine text, image, video, audio and animation coming together to create a children’s animated musical film. For example, still pictures were created into animation, then sounds and music were added, so then the digitized media types were then able to come together to make these two Disney films.

           

Link to Frozen Fever Trailer - https://www.youtube.com/watch?v=bQRLVxZHKPs